{"title":"Shop","description":"\u003cp\u003eBrowse our full range of film stock and accessories.\u003c\/p\u003e","products":[{"product_id":"sould-vol1","title":"Sould Vol.1  - 2023","description":"\u003cp\u003eSould Vol. 1 is a 32-page photobook documenting the Film My Soul community's 2023 photowalks. Real moments, shot by the people who were there using their phones, film and digital cameras.\u003c\/p\u003e\n\u003cp\u003eEvery photographer featured is credited because this isn't just a book, it's a record of the people and perspectives that make this community what it is. Something you can hold, flip through, and keep on your coffee table.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e32 pages\u003c\/li\u003e\n\u003cli\u003eFeatures work from the 2023 Film My Soul photowalks\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAvailable in softcover and hardcover\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you were part of the walks, this is your memories in print. If you weren't, this is what you missed!\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"Softcover","offer_id":43226279739563,"sku":"","price":349.0,"currency_code":"ZAR","in_stock":true},{"title":"Hardcover","offer_id":43226279706795,"sku":"","price":619.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/SOULD-cover-shop.jpg?v=1701972058"},{"product_id":"camera-strap","title":"Quick Release Camera Strap","description":"\u003cp\u003eA solid, no-fuss camera strap built for everyday shooting. The quick release system means you can detach your camera in seconds, handy when you're switching between shooting handheld and putting your camera away.\u003c\/p\u003e\n\u003cp\u003eAdjustable length so it works whether you prefer to wear it around your neck or across your shoulder. Compatible with most 35mm, DSLR, and mirrorless cameras.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eQuick release buckles for fast detachment\u003c\/li\u003e\n\u003cli\u003eAdjustable length - fits neck or shoulder carry\u003c\/li\u003e\n\u003cli\u003eCompatible with most 35mm film, DSLR, and mirrorless cameras\u003c\/li\u003e\n\u003cli\u003eLightweight and comfortable for all-day wear\u003c\/li\u003e\n\u003cli\u003eNot recommended for heavy setups - best suited for lightweight 35mm and compact cameras. We'd suggest a more heavy-duty strap for medium format or larger systems.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSimple, reliable, and gets out of the way when you need it to.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eImported item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis item is imported and shipped from our overseas supplier. Please allow \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e for delivery, longer than our locally stocked items. You'll receive tracking once it ships.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Due to the nature of imported goods, returns and exchanges on this item follow our imported goods policy, see our \u003ca href=\"https:\/\/buy.filmmysoul.africa\/policies\/refund-policy\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eRefund Policy\u003c\/strong\u003e\u003c\/a\u003e for details.\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"Black","offer_id":46996611334315,"sku":"14:193#Black","price":240.0,"currency_code":"ZAR","in_stock":true},{"title":"Army Green","offer_id":46996611367083,"sku":"14:29#Army Green","price":235.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/Se0406199cf2c4e779cec6aa4fb778e4dg.webp?v=1778753208"},{"product_id":"fujicolor-c100","title":"Fujifilm Fujicolor C100","description":"\u003cp\u003eFujifilm C100 is a daylight film that thrives in bright, sunny conditions. It's one of the lower ISO colour films in Fujifilm's lineup, which means it rewards you with fine grain and crisp, clean images when the light is on your side.\u003c\/p\u003e\n\u003cp\u003eIt has that classic Fujifilm look with slightly cool tones, great greens and natural skin tones that make it a solid choice for outdoor portraits, travel and everyday sunny day shooting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISO 100 - best in bright daylight or with a flash\u003c\/li\u003e\n\u003cli\u003e35mm format - fits any 35mm film camera\u003c\/li\u003e\n\u003cli\u003e36 exposures per roll\u003c\/li\u003e\n\u003cli\u003eColour negative film - process with standard C41 chemistry\u003c\/li\u003e\n\u003cli\u003eFine grain with sharp, clean results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you're shooting on a bright day and want clean, true-to-life colours, C100 is a great pick. Not ideal for low light, save that for a faster film.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eImported item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis item is imported and shipped from our overseas supplier. Please allow \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e for delivery, longer than our locally stocked items. You'll receive tracking once it ships.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Due to the nature of imported goods, returns and exchanges on this item follow our imported goods policy, see our \u003ca href=\"https:\/\/buy.filmmysoul.africa\/policies\/refund-policy\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eRefund Policy\u003c\/strong\u003e\u003c\/a\u003e for details.\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"35mm","offer_id":47090104336555,"sku":"14:366#1 Roll","price":415.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/FujicolorC100_5ba5f263-44f2-4625-9e06-dbf5d518612a.jpg?v=1779543111"},{"product_id":"opia-zine-a5","title":"Opia - Zine A5","description":"\u003cp class=\"_p_13sb5_107\"\u003e\u003cstrong\u003e\u003cspan\u003eOpia\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is the debut A5 zine by photographer Justin Mitchell: a quiet, intimate study of the human gaze, shot entirely on 35mm film.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eThere's something about analogue photography that captures what digital can't quite hold: the grain, the warmth, the accidental beauty of a moment that can't be retaken. \u003c\/span\u003e\u003cem\u003e\u003cspan\u003eOpia\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e leans into all of that. Each frame is deliberate yet raw, inviting you to sit with the subject and feel the weight of being truly seen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cspan\u003eThis is Justin's first zine — a bold, assured debut that announces him as a compelling voice in contemporary film photography.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_p_13sb5_107\"\u003e\u003cstrong\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul class=\"_ul_13sb5_144\"\u003e\n\u003cli\u003e\u003cspan\u003eA5 format\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAll photos shot on 35mm film\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e12 pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural paper\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr class=\"_hr_13sb5_138\"\u003e","brand":"Film My Soul","offers":[{"title":"Default Title","offer_id":47097708937387,"sku":null,"price":150.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/Opia.jpg?v=1786057001"},{"product_id":"lucky-shd-400-35mm","title":"Lucky SHD 400 35mm Black \u0026 White Film","description":"\u003cp\u003eLucky SHD 400 is a classic Chinese black and white film that's been quietly earning its place in film shooters' bags for years. At ISO 400, it's versatile enough for everyday shooting — indoors, outdoors, overcast days, or low light — and it processes with standard D-76 or ID-11 chemistry.\u003c\/p\u003e\n\u003cp\u003eIt has a distinctive character: slightly higher contrast than some Western B\u0026amp;W stocks, with a grain structure that gives images a raw, honest feel. If you're after that gritty, documentary-style look, this film delivers it without breaking the bank.\u003c\/p\u003e\n\u003cp\u003eMade in China and not as widely distributed internationally, Lucky SHD 400 is a bit of a hidden gem — especially for shooters who want to explore beyond the usual Kodak and Ilford options.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISO 400 handles a wide range of lighting conditions\u003c\/li\u003e\n\u003cli\u003e35mm format - fits any 35mm film camera\u003c\/li\u003e\n\u003cli\u003e36 exposures per roll\u003c\/li\u003e\n\u003cli\u003eBlack and white negative film\u003c\/li\u003e\n\u003cli\u003eProcess with D-76, ID-11, or similar developers\u003c\/li\u003e\n\u003cli\u003eDX coded for automatic camera compatibility\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great choice for beginners wanting to try B\u0026amp;W film on a budget, or experienced shooters looking for something a little different.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eImported item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis item is imported and shipped from our overseas supplier. Please allow \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e for delivery, longer than our locally stocked items. You'll receive tracking once it ships.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Due to the nature of imported goods, returns and exchanges on this item follow our imported goods policy, see our \u003ca href=\"https:\/\/buy.filmmysoul.africa\/policies\/refund-policy\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eRefund Policy\u003c\/strong\u003e\u003c\/a\u003e for details.\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"35mm","offer_id":47120309813419,"sku":"14:10#1 ROLL","price":190.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/LuckySHD400.jpg?v=1779544927"},{"product_id":"lucky-c400-35mm","title":"Lucky C400 35mm Color Film","description":"\u003cp\u003eLucky C400 is a newly released daylight-balanced color negative film from one of China's most storied film manufacturers. At ISO 400, it's flexible enough for everyday shooting: bright sun, overcast skies, or indoor available light and processes with standard C-41 chemistry at any lab.\u003c\/p\u003e\n\u003cp\u003eIt has a warm, slightly saturated look with fine grain for an ISO 400 stock. Colors lean natural with a gentle warmth in the highlights, think classic film tones without the premium price tag. If you're after an affordable, reliable color film that still has character, C400 delivers.\u003c\/p\u003e\n\u003cp\u003eLucky has been making film in China for decades, and C400 marks their return to color - a welcome addition for shooters curious to explore beyond Kodak and Fujifilm.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISO 400 handles a wide range of lighting conditions\u003c\/li\u003e\n\u003cli\u003e35mm format: fits any 35mm film camera\u003c\/li\u003e\n\u003cli\u003e36 exposures per roll\u003c\/li\u003e\n\u003cli\u003eColor negative film (C41 process)\u003c\/li\u003e\n\u003cli\u003eDX coded for automatic camera compatibility\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA great pick for everyday color shooting on a budget, or experienced shooters wanting to be early to something new.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eImported item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis item is imported and shipped from our overseas supplier. Please allow \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e for delivery, longer than our locally stocked items. You'll receive tracking once it ships.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Due to the nature of imported goods, returns and exchanges on this item follow our imported goods policy, see our \u003ca href=\"https:\/\/buy.filmmysoul.africa\/policies\/refund-policy\" target=\"_blank\" rel=\"noopener\"\u003e\u003cstrong\u003eRefund Policy\u003c\/strong\u003e\u003c\/a\u003e for details.\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"35mm","offer_id":47574983704747,"sku":"14:10#C400 1 Roll","price":333.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/S64035ffd90104e8b9a33a7679c0c72eds.webp?v=1786055003"},{"product_id":"sling-camera-bag","title":"Sling Camera Bag","description":"\u003cp\u003eA compact, well-organised sling bag built for photographers on the move. Whether you're shooting street, travel, or a day out with your mirrorless, DSLR, or film camera, this crossbody keeps your gear accessible without the bulk of a full camera backpack.\u003c\/p\u003e\n\u003cp\u003eThe slim profile sits comfortably across your chest or back, and the single-strap sling design means you can swing it around quickly to grab your camera without breaking stride. Fits most mirrorless bodies (Canon R50, R10, Fujifilm X-T5, X-T50, and similar), compact DSLRs, and 35mm SLRs like the Canon AE-1, Pentax K1000, and Olympus OM-1 with room for an extra lens or accessories.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpecs:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDimensions: 25 × 14 × 14 cm\u003c\/li\u003e\n\u003cli\u003eWeight: 0.35 kg\u003c\/li\u003e\n\u003cli\u003eMaterial: 420D double twill Oxford polyester\u003c\/li\u003e\n\u003cli\u003eCrossbody \/ sling carry style\u003c\/li\u003e\n\u003cli\u003eCompatible with mirrorless, DSLR, and 35mm film cameras\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eLightweight, practical, and easy to carry, it's a solid everyday bag for the film and digital shooter alike.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eImported item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis item is imported and shipped from our overseas supplier. Please allow \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e for delivery, longer than our locally stocked items. You'll receive tracking once it ships.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Due to the nature of imported goods, returns and exchanges on this item follow our imported goods policy, see our \u003ca href=\"https:\/\/buy.filmmysoul.africa\/policies\/refund-policy\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eRefund Policy\u003c\/strong\u003e\u003c\/a\u003e for details.\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"Green-Beige","offer_id":47580092268715,"sku":"14:193#Green-Beige","price":450.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/S6d25c937267c4387924bcc7a2718224fx.webp?v=1786117757"},{"product_id":"fujifilm-superia-premium-400-color-film-35mm-film-xtra-400-upgrade-edition-36-exposure-for-135-film-camera-expiry-date-2027","title":"Fujifilm Superia Premium 400 35mm Film","description":"\u003cp\u003eFujifilm Superia 400 is one of the most reliable and well-loved colour films out there. It's been a go-to for film shooters for decades and for good reason. At ISO 400, it handles everything from bright outdoor scenes to indoor and low-light situations with ease.\u003c\/p\u003e\n\u003cp\u003eThis is the Japanese domestic market version, you'll notice some Japanese text on the packaging. Same great emulsion, just packaged for the Japanese market.\u003c\/p\u003e\n\u003cp\u003eIt has that signature Fujifilm look - punchy greens, natural skin tones, and a slight coolness that makes images feel crisp and vivid. A great all-rounder that works in almost any situation.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGood to know:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eISO 400 - versatile in most lighting conditions\u003c\/li\u003e\n\u003cli\u003e35mm format - fits any 35mm film camera\u003c\/li\u003e\n\u003cli\u003e36 exposures per roll\u003c\/li\u003e\n\u003cli\u003eJapanese domestic market version\u003c\/li\u003e\n\u003cli\u003eColour negative film - process with standard C41 chemistry\u003c\/li\u003e\n\u003cli\u003eFine grain with vibrant, true-to-life colours\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're a beginner looking for a reliable everyday film or an experienced shooter wanting consistent results, Superia 400 is hard to go wrong with.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eImported item\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003eThis item is imported and shipped from our overseas supplier. Please allow \u003cstrong\u003e2–3 weeks\u003c\/strong\u003e for delivery, longer than our locally stocked items. You'll receive tracking once it ships.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\" dir=\"ltr\"\u003e\u003cstrong\u003eNote:\u003c\/strong\u003e Due to the nature of imported goods, returns and exchanges on this item follow our imported goods policy, see our \u003ca href=\"https:\/\/buy.filmmysoul.africa\/policies\/refund-policy\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eRefund Policy\u003c\/strong\u003e\u003c\/a\u003e for details.\u003c\/p\u003e","brand":"Film My Soul","offers":[{"title":"35mm","offer_id":47618675605675,"sku":"14:10#1 Roll;200007763:201336100","price":525.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0634\/4474\/6411\/files\/FujiSuperia400_950f0b26-de1d-40f1-b933-d50ec5e309cd.jpg?v=1779543851"}],"url":"https:\/\/buy.filmmysoul.africa\/collections\/shop.oembed","provider":"Film My Soul","version":"1.0","type":"link"}